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José Obregón

Senior Software Engineer

AI Native 13+ years of experience Updated

Córdoba, Argentina (UTC-3) (opens in new window)

joseobregon90@gmail.com Primary contact email address

linkedin.com/in/joseobregon90 (opens in new window) Professional LinkedIn profile

github.com/joseobregon (opens in new window) GitHub profile with code repositories

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Summary

Senior Software Engineer specialized in frontend development, with 13+ years of experience building robust, accessible, and high-performance web experiences, particularly in the e-commerce industry. Expert in leveraging agentic AI workflows and tools to accelerate development, testing, and DevOps within modern frontend ecosystems.

Experience

Frontend Engineer / Shopify Engineer Allbirds

Full Time - Contractor – (7 months)

  • Partnered with Product, Content, Data, and UX/UI teams to implement the new Shopify 2.0 storefront, driving key enhancements in user experience, performance, personalization, accessibility (a11y), internationalization (i18n), and SEO.
  • Implemented 14+ configurable Shopify sections and components (e.g., Product Recommendations, Carousels, Quick Views) for key e-commerce pages. Prioritizing fluid animations and a seamless user experience in these components was crucial for driving conversions, enhancing lead generation, and improving traffic and user engagement.
  • Drove performance optimizations that boosted the new site's overall Core Web Vitals scores by 30%+.
  • Resolved 10+ critical issues across Vue 3 Components and Liquid Snippets (SSR), significantly enhancing code quality, maintainability, and long-term scalability.

Full Stack Engineer / Shopify Developer ThirdLove

Full Time - Contractor – (3 years and 6 months)

  • Engineered and optimized critical e-commerce features, specializing in the shopping cart, checkout, and implementing business logic for discounts, promotions, upsells, and physical/digital gift cards.
  • Implemented key BFCM promotional strategies (BOGO, GWP, upsells, and bundles) for the Shopify 2.0 cart with Product, Data, and UX/UI teams. In A/B testing, these strategies increased the conversion rate by 25% and AOV (Average Order Value) by 15%.
  • Delivered the end-to-end frontend implementation of the 'Try Before You Buy' (TBYB) program, achieving a 20% conversion uplift across key product categories.
  • Developed and managed the component infrastructure for all key e-commerce pages: the core conversion funnel (PLP, PDP, Cart, and Checkout flow), discovery and content pages (Homepage, CLP, Search Results), and account management pages (Account Page, Returns Page, etc.).
  • Integrated key third-party services like Klaviyo, Rebuy, Yotpo, Elevar, and GA4/GTM to enable key business functions, including AI-powered recommendations, loyalty programs, user reviews, and advanced data analytics.
  • Reviewed hundreds of PRs, driving significant improvements in code quality, maintainability, accessibility, SEO, security, and scalability.
Technologies:
  • Shopify 2.0
  • Shopify Functions
  • Checkout Extensibility
  • Custom Apps
  • Theme App Extensions
  • Storefront API
  • GraphQL Admin API
  • React
  • Sass
  • Liquid

Website: thirdlove.com (opens in new window)

Tech Lead / Frontend Engineer Siblings Software

Full Time - Remote – (1 year and 5 months)

  • Led development teams for a diverse client base, balancing team mentorship and code reviews with the hands-on implementation of key frontend features.
  • Drove the end-to-end frontend development for a diverse client base, delivering key products including Bari (opens in new window) (B2B/B2C e-commerce), BinSensors (opens in new window) (Smart Cities), and HighSide (opens in new window) (data security).
  • Architected and launched the new company website with Design and SEO, built as a Static Site (SSG) with Gatsby, achieving 'Good' Core Web Vitals across all metrics (LCP < 2.0s, CLS < 0.1, FID < 100ms) and perfect 100 Lighthouse scores for Accessibility, SEO, and Best Practices (Report Sep 2021).

Education

Software Engineering

Universidad Empresarial Siglo 21

Córdoba, Argentina –

Claude Certified Architect – Foundations (in progress)

Anthropic

Online

Claude Code in Action, Building with the Claude API, Introduction to Model Context Protocol, AI Fluency: Framework & Foundations

Anthropic Academy

Online

Certified Tester Foundation Level (CTFL)

ISTQB

Córdoba, Argentina

Intensive Upper-Intermediate English Course (On-site)

Southbourne School of English

Bournemouth, England –

Languages

Spanish (native), English (C1 Advanced)

Over 5 years of professional experience working with US-based companies in fully remote, English-speaking environments.

Current Tech Stack

  • React 19 / Vue 3
  • TypeScript
  • Tailwind CSS v4
  • Playwright
  • Vitest
  • GraphQL
  • Node.js
  • NestJS
  • GitHub Actions
  • Vite
  • Claude Code
  • Agentic AI

Technical Skills

Languages: JavaScript (ES6+), TypeScript, HTML5, CSS3, Liquid, Python.

Frameworks and Libraries: React 19, Vue 3, Tailwind CSS, Web Components, GSAP, Swiper, Redux, Styled-Components, Sass/SCSS, Gatsby, React Native, Ionic, Angular.

Shopify 2.0: Shopify Functions, Checkout Extensibility, Theme App Extensions, Custom Apps, Storefront and Admin GraphQL APIs, Metafields, Metaobjects, Markets (i18n), Shopify CLI.

Performance, Accessibility and SEO: Core Web Vitals, Lighthouse, Code-splitting, Lazy Loading, Image Optimization, SSR (Server-Side Rendering), SSG (Static Site Generation), Accessibility (WCAG), a11y Audits, SEO.

AI: Agentic Engineering, Context Engineering, Spec-Driven Development, Prompt Engineering, Multi-agent orchestration, MCP (Model Context Protocol), RAG (Retrieval-Augmented Generation), AI output evaluation (evals), OWASP Top 10 for LLM Applications, LLM integration in the frontend (Vercel AI SDK, streaming chat UIs), Anthropic - Claude (favorite), OpenAI - Codex.

Testing & Quality: ISTQB (Foundation Level), Test-Driven Development (TDD), Unit testing (Jest), Automation testing (Playwright, JMeter), BrowserStack.

Backend and APIs: REST and GraphQL APIs, Node.js, Express.js, OAuth 2.0, JWT, MySQL, MongoDB, Redis, Firebase.

E-commerce Integrations and Analytics: Klaviyo, Yotpo, Rebuy, Elevar, Nosto, Dynamic Yield, Digioh, Gladly, Sailthru, Blackcart, Google Analytics (GA4/GTM), Umami, A/B testing.

Tools and DevOps: Git, GitHub Actions, CircleCI, Jenkins, Docker, Kubernetes, Vite, Webpack, pnpm, ESLint, Storybook, Figma, Postman, Chrome DevTools, Netlify, AWS, Google Cloud Platform (GCP), n8n.

Practices and Methods: SOLID, Clean Code, Design patterns, Functional programming, OWASP, Mobile First, Responsive Design, PWA, Conventional Commits, Scrum, Kanban, Jira, Confluence.

Soft Skills

Problem-solving mindset: I identify issues quickly to deliver effective, scalable solutions, even under tight deadlines.

Attention to detail: I keep code simple and focused (KISS, DRY, YAGNI, separation of concerns) and hold every change to that standard in code review: hundreds of PRs reviewed at ThirdLove.

Collaboration and teamwork: I thrive in cross-functional and international teams, fostering smooth communication and alignment on shared goals.

Analytical thinking: I break down complex problems to apply structured, data-driven approaches for decision-making.

Continuous learning: I constantly explore new technologies and methodologies to stay current and refine my development practices.

Proactivity: I anticipate potential challenges and propose improvements before they become blockers.

Honors and Awards

Contact Me

Open to discussing interesting projects and new collaborations. Whether you have an idea, a question, or just want to connect, feel free to reach out.

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