Jose Obregon

• Partnered with Product, Content, Data, and UX/UI teams to implement the new Shopify 2.0 storefront, driving key enhancements in user experience, performance, personalization, accessibility (a11y), internationalization (i18n), and SEO.
• Implemented 14+ configurable Shopify sections and components (e.g., Product Recommendations, Carousels, Quick Views) for key e-commerce pages. Prioritizing fluid animations and a seamless user experience in these components was crucial for driving conversions, enhancing lead generation, and improving traffic and user engagement.
• As a key member of the development team, I drove performance optimizations that resulted in a 30%+ boost in the new site's overall Core Web Vitals scores.
• Resolved 10+ critical issues across Vue 3 Components and Liquid Snippets (SSR), significantly enhancing code quality, maintainability, and long-term scalability.

• Engineered and optimized critical e-commerce features, specializing in the shopping cart, checkout, and implementing business logic for discounts, promotions, upsells, and physical/digital gift cards.
• Partnering with Product, Data, and UX/UI teams, I implemented key BFCM promotional strategies (BOGO, GWP, upsells, and bundles) for the Shopify 2.0 cart. In A/B testing, these strategies increased the conversion rate by 25% and AOV (Average Order Value) by 15%.
• Delivered the end-to-end frontend implementation of the 'Try Before You Buy' (TBYB) program, achieving a 20% conversion uplift across key product categories.
• Developed and managed the component infrastructure for all key e-commerce pages. My responsibility included the core conversion funnel (PLP, PDP, Cart, and Checkout flow), as well as discovery and content pages (Homepage, CLP, Search Results), and account management pages (Account Page, Returns Page, etc.).
• Integrated key third-party services like Klaviyo, Rebuy, Yotpo, Elevar, and GA4/GTM to enable key business functions, including AI-powered recommendations, loyalty programs, user reviews, and advanced data analytics.
• Reviewed hundreds of PRs, driving significant improvements in code quality, maintainability, accessibility, SEO, security, and scalability.

• Led development teams for a diverse client base, balancing team mentorship and code reviews with the hands-on implementation of key frontend features.
• Drove the end-to-end frontend development for a diverse client base, delivering key products including Bari (B2B/B2C e-commerce), BinSensors (Smart Cities), and HighSide (data security).
• In partnership with Design and SEO, I architected and launched the new company website as a Static Site (SSG) using Gatsby, achieving 'Good' Core Web Vitals across all metrics (LCP < 2.0s, CLS < 0.1, FID < 100ms) and perfect 100 Lighthouse scores for Accessibility, SEO, and Best Practices (Report Sep 2021).

• Managed the full-lifecycle development of a hybrid mobile app focused on promoting and providing access to local offers and discounts.
• Delivered key features for a B2B web portal, empowering over 200 clients to independently manage their app offers and discounts, improving operational efficiency and reducing support requests.
• Architected a backend refactor by identifying and eliminating database bottlenecks (N+1 queries) and decoupling business logic from MySQL data access, reducing average API response time by over 50%.
• Engineered a dynamic push notification system (via Firebase) to drive conversion and user engagement, delivering personalized offers segmented by user interests, brand following, and payment methods.

• I led the end-to-end frontend implementation for a hybrid mobile app, building the complete user flow for creating, managing, and promoting networking events.
• Implemented a business card scanning feature to eliminate manual data entry, streamlining user contact management for accuracy and efficiency.
• Owned the frontend implementation of the RESTful API contract (developed by Sur Technology Holdings), ensuring proper data synchronization between the client and server.

• Led the frontend development of the SAOCOM Mission's satellite data dashboard, a project in collaboration with Ascentio Technologies S.A. and CONAE (Argentina's National Space Agency).
• Ensured >80% unit test coverage and 100% E2E test coverage for critical functionalities, meeting the high-quality standards required by CONAE.

• Implemented frontend features directly on the main search form (flights, hotels, cars) for Orbitz, a high-visibility, business-critical component.
• Actively participated in a Scrum environment (planning, sprints, retros) to accelerate feature delivery, integrating high-quality code continuously through the CI/CD pipeline.

• Led the daily operations of the IT department, optimizing workflows and improving interdepartmental collaboration to drive project goals.
• Led the development of a mobile app that promotes sustainable development in Cordoba.
• Represented the project at national and international events, effectively securing funding and visibility, and earning multiple awards and distinctions.

Software Engineering

Intensive Upper-Intermediate English Course (On-site)

Certified Tester Foundation Level (CTFL)

Greenovators 2014 | Green Challenge | Special Mention

VosLoHaces | Green Challenge | Finalist